Anyone who's choosing a cupcake flavor, in the market for a new bathroom tap or deciding which social networking buttons to use on their site knows the burden of too much choice. We poor humans melt down when it comes to laundry lists. It's the analysis paralysis that comes from too many possibilities.
Instead of overwhelming your blog or website visitors with every single stinking social networking icon available--and zero clicks--pick three. Here's how you might mix and match for your audience.
Standard Vanilla Audience
Twitter, Facebook, Google+
LinkedIn, Twitter, Google+
Pinterest, Facebook, Twitter
StumbleUpon, Pinterest, Facebook
Try them out. If you're not getting clicks on one button, drop it. Try another in its place or leave it out altogether