How many times have you been in a restaurant or bar with a TV in one corner that keeps snagging your eye? It’s a human response to follow movement, and video is a proven attention-getter. If you want to call attention to something on your website, you can apply the same techniques through video. Thanks to services like YouTube and Vimeo, it’s pretty easy too. Think of who your visitors are and create a simple video that appeals to them in just 30 seconds or a minute in length. See how traffic changes on your website before and after you add a video. Keep experimenting until you find what works with your audience. Check out this video from ReadWriteWeb on NPR's experiments with social media.