Simply launching a website is a success in itself, but how do you know if it’s hitting the mark with your audience? It’s a crucial question to ask so you know that the time, effort and money you put into your investment is paying off. The key is to set goals before you even begin on your website project, and then break those goals into measures of success. For instance, your goal may be to transmit your message to more teens. Ways you can measure the success of that goal might be:
- More registrations from people aged 13-18
- More website referrals from teen-centric partners or resources
- More repeat visits from people in the 13-18 age range.