So you’ve decided to start a blog – good for you! Blogs are important ways for you to build a faithful following and enrich your site with valuable content.
But before you open up your first free Blogger or Wordpress account, think about how that blog will integrate with your overall communications strategy and online presence. Websites and blogs should support each other, not compete. Too many efforts are siloed, the blog hanging off the side like an extra appendage, or vice versa.
A few ideas for integrating them more closely:
Publish blog entries directly into your website.
If what you’re writing in the blog relates to your site, make it show up there. Vice versa, if you’re creating content within your main website that could be useful for your blog readers, republish.
Tags, or categories, can be shown on both website material and blog entries. Link them together.
Make the blog appear within the framework of your website.
The Talance blog
is actually on Wordpress while our website
is on Drupal. But we’ve made them look the same so you never really feel like you’re leaving our website.
Create a related links section
at the bottom of blog entries that refer back to related material on your main website.
Create a Feedback page
on your blog that links back to your website feedback page.