What we’re reading this week: What Makes a Product Cool People go nuts for the iPod. It’s useful to read about neuromarketing to understand better how people emotionally connect with products. How does this transfer to popular websites? Twitalyzer - The Average Twitter User This slideshow from the company that measures who uses your Twitter account. Good overview to the kinds of people who use Twitter. Design Patterns Ever wonder why things are designed the way they are? This library of conventions tells you the why behind where website widgets are placed. Building a successful online community One of our own mantras is to make the web a friendlier place. This article from the Creating Passionate Users blog shows you how you might build your own community through being friendly.