Twitter messages (aka tweets) may be limited to 140 characters, but have an impact greater than your typical sentence. Follow these tips to make sure your efforts aren’t the equivalent of online mumbling. (Curious about what Talance is saying? Follow us @talance
Make sure people are listening.
Just because you’re tweeting doesn’t mean anybody knows about it. Make sure to tell them. Announce it in your bulletin. Mention it during meetings or services. Upload your contact lists to see who in your network is using Twitter. Take steps to make sure people know about your Twitter initiative.
Say something worth saying.
Even if everyone in the world is listening, they’ll tune out if you don’t say anything worthwhile. Plan what you’re going to say, and make sure it’s worth saying. This doesn’t mean you need a daily Twitter script, but it does mean you should think about what topics you’ll be covering. I keep a sticky note on my monitor that has a list of the topics I want to make sure to cover in Talance
Repeat your tweets on your website.
Your website should be the central hub for all your communication. This means that any Twitter, Facebook, e-newsletter, etc., project you have should lead back to your site. Since you can keep deep stores of information on your site, this is your opportunity to point people there for more details. In terms of Twitter, this means showing your most recent tweets show up in a Twitter feed, and also providing a link back to your Twitter account on the homepage.
Repeat your tweets everywhere else.
Most social networking services, including Facebook
blogs, all have Twitter plug-ins, which allow your most recent tweets to show up on those services. Use them!
Start bragging about your tweets by telling us about it in the comments box below.