[Photo credit: Adopt a Pet, Live Longer! by sayheypatrick, on Flickr]
You may already have a Donate page on your website where you make it possible (and easy) for people to support you. But how many people click through to your Donate page compared to other pages of your site? I'm willing to make the sad bet it's not at the top of the list.
Some pages, though, are stars. They consistently receive more visitors than other pages. This might be the Dog of the Week adoption page or your contact information page. People either love or need what’s there, so they come back, day after day.
While you should stay true to the main focus of these pages, start to think of them as a way to reach out to potential donors by putting a call to donate on these busiest pages of your site.
To find which pages pull in the droves, tap your Web analytics service, such as Clicky or Google Analytics. Most have a section that lists the top 10 or more pages in terms of traffic. Pick the top pages from this list and ask people to support there.
It helps if you can elegantly work in the plea for funds with the focus of the page. If it’s the Homeless Dog of the Week page, for instance, you may want to include something like:
“Can’t take Buster home? Support him and his doggy friends by donating $20 right now by clicking here.”
That’s it. Stand back, keep checking your traffic and donation box, and see if your income doesn’t increase. Make sure to come back and tell us how it went.