Assembling a Web Dream Team

When people at an organization start sharing information about their website, they’re generally surprised at how much their ideas differ. That’s one of the key reasons you need to assemble a reliable website committee to guide your organization through the process of building or redesigning your website. These people can help you decide who your audience is, clarify the purpose of your site and determine how it meshes with your organization’s mission. Put together a group of people that represent different parts of your organization. Maybe this is the executive director, volunteer coordinator and office manager, along with whoever is part of your communications committee. Don’t have a communications committee? Get one. Having a Web dream team helps you gather feedback in an organized way, without everybody’s opinion overwhelming you. But remember that it's imperative for successful projects to have one person who can give the nod on development, and then have one person who can give the nod on an ongoing basis. Make sure you appoint a leader to your dream team who is a master of organizing and moving things forward. Volunteers are great members of your dream team. Frequently, your supporters know how to do more than you think. I guarantee you have marketing, communication or technology specialists who are fans of what you do. Recruit them to help. All (successful) development projects work with a team of people who are able to work together on a single goal. They're the keepers of the project and can steer it in the right way, so borrow from what works.

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