March 2010

Newspaper articles need to explain who, what, when, where, why, how. Anything less than those elements doesn’t tell the whole story. Websites also need to tell a story. Someone visiting for the first time should be able to know what you’re about and what you do without thinking too hard. Thinking too hard, in Web […]

I’m in the middle of researching a massive project now where most people I’ve interviewed say something to this effect: “Rather than go through the hassle of updating the website, we’ve just let it go.” What a waste! To have a website that people are actually visiting (even if there aren’t many), and that can

Stuff goes on at your organization, and you need to tell people about it. That’s frequently the level of consideration people give their website calendar. That’s selling yourself short. Calendar tools, especially those that work on content management systems like Drupal, are full of features that can help you engage more people at your site

The buds are swelling, the dust bunnies have grown – that means it’s time for spring cleaning again. Spring cleaning should transcend your house and yard, however. It should also apply to your website. Here are four helpful articles from a special series we put together on spring cleaning your website: Spring Clean Your Website

[[{“type”:”media”,”view_mode”:”media_large”,”fid”:”729″,”attributes”:{“class”:”media-image”,”typeof”:”foaf:Image”,”style”:””,”width”:”500″,”height”:”375″,”alt”:”Happy Birthday Candles on Angel Foods Cake”}}]] [Photo credit: Happy Birthday Candles on Angel Foods Cake by Rob J Brooks, on Flickr] Do enough people know about your website? It can and should be your most powerful marketing tool, delivering a steady stream of new visitors and pushing your message to a wider audience. Increase