Barack Obama's Flickr Account

[This week, the blog is looking at the way technology is used by President-elect Barack Obama. It's a good learning experience, no matter who you voted for. Check out these other presidential posts.]

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[Image: Flickr user Barack Obama]

One of the things I’m frequently telling our clients to do online is to create a community, and one way to bring people together is through images. I love Flickr for this. It’s a great way to share pictures with people who were at an event, and also help others who didn’t attend experience what it was like. I’ve recommended Flickr groups for public rallies and congregations that are trying to drum up interest in future events.

President-elect Barack Obama’s Flickr account is interesting for showing a behind-the-scenes look at a campaign. I especially like to look at the Election Night slideshow. His campaign photographer David Katz snapped pictures backstage all night of the Obama family waiting for the election results to come in.

It’s remarkable not only because of how amazingly cool and calm everyone looks, but also because it feels so intimate. You feel like you’re there with them, waiting backstage for the big Yes or No moment to arrive.

The next time you have a charity run, fundraiser or other event that you’re hoping to draw interest to, put it up on Flickr.

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