Creating and Building Community Online

I mentioned earlier this week that nonprofits should think more carefully about web marketing, not only because they should think of marketing as a way to build and sustain their community, but also as a relatively inexpensive ways to do so. One of the best examples I've seen for creating online community that makes a difference is the We Campaign, the project of The Alliance for Climate Protection -- the nonprofit, nonpartisan effort founded by Al Gore. I love the action alerts, the blog, which they call "What's New," and the get-active, community-driven effort, which is online. Think about your organization and how you might reconfigure your online presence to build community. Can you offer up your own action alerts? Can you start a What's New blog? What about Facebook or MySpace - is there a way you can increase your reach by starting a group there?

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