One of the most frequent questions we get at Talance is, "Why does social media matter to my nonprofit?" Well, it matters for many reasons, which I regularly expand on in these pages. N-TEN is also trying to address the relevance in a new curriculum project called We Are Media. Here's a blurb from a release I received on my Facebook account:
We are Media is NTEN's Social Media curriculum project where the community is the curriculum! We invite you to join the conversation each week as roll we out a new theme related to social media and nonprofits.The first module looks more in depth at social media any why it does (or doesn't) make sense to fold it into a social media strategy for a nonprofit organization's overall communications plan. It's an interesting initiative, and one that aims to provide some guidance for a question that's commonly asked but not so commonly answered.