If your nonprofit isn't using social media yet, it's time to think about it! A new report from Talance explores how non-profits in Massachusetts are using social media - or if they're using it at all.
The report is based on a benchmarking survey conducted in November 2008 among Massachusetts non-profits and covers:
- Social media adoption rates
- The importance of social media for non-profits on fund-raising, marketing and community-building
- Trends in social media
A few results reveal:
- While more than half of respondents are familiar with blogs, the majority are only vaguely familiar with microblogging sites such as Twitter
- 65% of respondents either are currently using or plan to use blogs
- 80% consider social media unimportant to donor engagement
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This report will be updated on a regular basis. We are conscious that things are changing incredibly quickly in this industry. If you do feel that there are other questions or information that should be included then please contact us.
About Talance
Talance, Inc., (www.talance.com) is a Boston-area web building and communications firm that works closely with nonprofits and small businesses. Talance builds long-term relationships with its clients through help in websites, content management systems, e-learning and social media.
