Word Watch: Crawlability

Crawlability: n. a measure of the ease with which a website may be scanned by a search engine robot. This is one bit of jargon worth learning. It has a big impact on a site's search engine rankings. Three things you can do to improve your site's crawlability:
  1. Add a hierarchical sitemap
  2. Use descriptive URLs everywhere (i.e., pages should called about-us.html or driving_directions.html. Or better yet, get a CMS to do the hard work for you.)
  3. Make sure titles and headings reflect the site's most important elements