How many times have you sat down in a hairdresser’s chair and said, “Surprise me”? Not often, I’ll bet. All but the most adventurous (or foolhardy) have at least a minor plan when they have their hair cut.
Now, why would you subject your website to the same risky random results? Any time you’re planning to launch a new website or overhaul your existing one, have a plan. In the biz, we call this a project brief.