3 Ways to Get to Know Your Community

[This little gem is the e-mail newsletter our subscribers just received. Want a slice for yourself? Sign up now.] The more you know about the people who visit your website, the better. Creating a profile of the people who visit your organization site can help you make better decisions about what you can do for them. Your website should be the central repository for this research. Here are a few tools you can add to your existing website to compile info on your users.

Feedback forms.

5 Painless Ways to Squeeze More from Your Website

Getting your website to work for you doesn't have to mean a complete overhaul. Here are five small updates you can make without suffering.

1. Add a feedback form

One of the very best ways to get more use out of your website is to give its visitors a way to interact. If you add a contact form to your contact page (here's an example), you’ll open up opportunities for accepting comments. It’s welcoming, will help limit spam, and can increase the amount of feedback you receive from your site. A pretty big payoff for something so small.

Don't Squander Your Money: 10 Essentials for All Websites

This Halloween I might dress as the economy. I can't think of any scarier. You're right to be scared too, especially if you're a nonprofit and beholden to funders, because you've got to make the case why you need a good website.

Hold on. Reality check: you aren't thinking of cutting funding for your own website, are you? That would be a grave mistake. Websites are not only the public face of your organization, but the best tool you have to information and create a community on a budget.