One of the first questions we ask during the kickoff of a new project is, “Who’s taking ownership of this project?” It’s incredible how many times that answer is, “Nobody.”
Unless you plan to let your website turn into a ghost town, put somebody in charge. Appointing no one as the website manager will have one of two outcomes: no one will do anything and your site will rot, or someone will do everything, but you’ll never respect or realize the amount of work they do.
A sadly underfunded client of mine who can't get money for a full-blown version of Photoshop told me about Adobe Photoshop Express.
Express is the latest of of SaaS (Software as a Service) offerings. SaaS boils down to online versions of the kinds of software you're used to buying as a package you install on your computer. Like, say, Photoshop. But instead of paying $700 for the mega version, you pay nothing for this online version.