Even the most energetic cheerleader may need to apply a little technique when it comes to starting a new e-learning program. Here's how to focus on the benefits of online training to your organization's stakeholders, not simply the features.
Your mission statement does not belong on your homepage. There, I said it.
Ann Handley and C.C. Chapman describe the worst words to use in writing, whether for a blog, website, online course or any other document. Plus, win a copy of their book Content Rules.
If what I see surfing around every day is any indication, many people have a hard time writing in a clean, clear way, especially for the web. There aren't any tricks to it, but here are some key concepts Kyla Cromer tries to use.
A list of top items that can make the launch of any website easier and more organized.
There’s a prejudice in the non-profit world against marketers. They’re often thought of as “slick” (not my word – a direct quote), slimy and very, very expensive. The truth is, a marketer should look just like you, whether you’re slick or a slob. If you’ve decided you want a website, you’ve got to tap into your inner marketer to make it a success. Suppress your shudders when you hear words like “strategy” and “metrics” and “target audience” – instead learn what it means to be your own website marketer, and your site will be better.
The buds are swelling, the dust bunnies have grown – that means it’s time for spring cleaning again. Spring cleaning should transcend your house and yard, however. It should also apply to your website. Here are four helpful articles from a special series we put together on spring cleaning your website: Spring Clean Your Website – Part 1 Spring Clean Your Website – Dead Links (Part 2)
As time passes and your goals and objectives evolve, so should your website copy. If you’ve been following our series on spring cleaning your website, including putting together a clean team and purging dead links (click here to see all the articles in the series), you’ll be in the perfect place to start focusing on the words and structure that you use to communicate with your audience.
At home, the flower beds are clean, the trees are pruned and the windows are sparklingly clear. I, probably like most of you, have been doing spring cleaning, and working my way down a list of home maintenance and improvement tasks. It’s satisfying to check those items off and look at the polished result.
When I first started paying careful attention to the people who visit my website, I was surprised at how many went to our contact page. Sure, some people would send messages or look up a phone number, but not everybody. Many people look at your contact page so they can learn something about you. They want to know where you are, who works at your organization, what you look like and different ways to get in touch with you (such as Twitter or Facebook).