Helpful Way To Clean Up HTML E-mails

Sending text-based e-mails is easy, but making them fancy with colors, background, tables or other HTML tricks is another story altogether. Not all e-mail programs will accept all HTML-generated messages.

Some of our clients sidestep some requirements by subscribing to services that do this for them by providing templates. While some of these can help you create fancy e-mails, they're not perfect. Spam catchers often restrict messages that are sent from Constant Contact, for instance.

Three No-Brainers for Website Promotion

When going over the designs for his website, a client of mine said, "If we put our newsletter on our website, why do we need to e-mail it to people too?" My answer: "Because they don't know it's there!" It's a very common question, and a common misconception. Just because you build a website doesn't mean that anyone knows it's there. And it's not a guarantee they'll come. In fact, people are fickle. You have to beat them over the head to make them visit your site, and then you have to make it easy for them to read your site, navigate your site and anticipate what they're looking for.