Five Mistakes That Can Kill Your SEO

Considering that about half the people on the Internet find you through some kind of search engine query, it’s vitally important that you show up everywhere you should. Such are the intricacies of search engine optimization. Improving your SEO is an on-going task, but here are five mistakes you can make to really kill your SEO strategy.

1. Use images for headings

Your Homepage Isn’t the Only Way In

Most organizations will spend most of their time designing and maintaining their website’s homepage. And that’s fine. You don’t want to neglect what’s there – the majority of your website’s visitors will see this page before any other. But thanks to the social media functionality that makes it easy to share individual pages, such as to an event you’re putting on or the bio of someone on your site, it’s increasingly likely that a visitor might use Delicious, Digg, StumbleUpon or Facebook to sneak in around the homepage.

Tests and Tools for Color Blindness

It's a good probability that at least one in 20 people can't see everything on your website. That's because a higher number of people than you probably expected are color blind in some way. Some statistics I've seen say that as many as 18 percent of people have some kind of visual limitation.

Around 90 percent of the people I tell this fact to are shocked - the rest know it because they're used to not seeing everything on a website. But what if they're missing something terribly important, like a news alert or a call for contributions or all your website navigation?