The Project: Horace Mann School

The Challenge: Create a unified voice for a private school that has students from pre-school to high school.

The Solution: We met with key staff at the school on location in New York to better understand the objectives and culture of learning. We created several different "voices" based on our research and interviews and let the client choose the one they thought best represented their school.

The Result: Clear and consise copy that truly represents student life at the school with keywords that search engines recognize.