Posts Tagged ‘youtube’

What Is the Coolest E-learning Video You Have Seen Online?

Friday, November 4th, 2011

This is an excellent question that I found while trolling through LinkedIn Answers, but it’s not unlike standard brainstorming questions I’m asked every time we launch an e-learning project.

Read the full discussion here, or check out these highlights:

The Machine is Us/ing Us. Very creative and compelling way to tell the story of Web 2.0 through imagery.

5 Tips for Success. Really funny video created by Articulate that shows the capabilities of their product and also outlines what doesn’t work with web presentations.

5 Tips for Success

5 Tips for Success

Mortgage-Backed Securities. A good explanation of a complicated and possibly dry subject.

How about you? Seen any examples of e-learning videos lately that you particularly like? Add them in the comments below.

[Have a question you’d like answered? Ask on the comments form at the bottom of this page, on Twitter @talance, or on Facebook. We’ll review your question before posting (don’t be shy about asking!) and get back to you with a response.]

Simple Tip for Attracting Attention

Wednesday, September 22nd, 2010

How many times have you been in a restaurant or bar with a TV in one corner that keeps snagging your eye? It’s a human response to follow movement, and video is a proven attention-getter.

If you want to call attention to something on your website, you can apply the same techniques through video. Thanks to services like YouTube and Vimeo, it’s pretty easy too.

Think of who your visitors are and create a simple video that appeals to them in just 30 seconds or a minute in length. See how traffic changes on your website before and after you add a video.

Keep experimenting until you find what works with your audience. Check out this video from ReadWriteWeb on NPR’s experiments with social media.

NPR’s experiments with social media from JD Lasica on Vimeo.

YouTube and Volunteer Programs

Wednesday, June 3rd, 2009

Come to the 2009 Massachusetts Conference on Service and Volunteering from the Mass Service Alliance June 4 in Marlborough, MA, and you can hear Monique Cuvelier of Talance, Inc., present on how to use YouTube in your volunteering programs. You’ll see some examples of organizations that are doing it well, and how volunteers can help spread awareness.

It’s the special session on social media at the end of the conference. We’ll also be doing a drawing for a $300 Talance gift certificate, which you can use for web development or web strategy consulting, and a copy of Jill Friedman Fixler’s excellent book Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow, published by Volunteer Match.

Plus you can pick up a free – yes, free! – copy of our 2009 Massachusetts Non-Profit Social Media Report at our table in the poster session.

Hope to see you there!

June Talance Newsletter: YouTube, Conference, Blog Favorites

Monday, June 1st, 2009

[Welcome to the Talance Friendly E-mail Newsletter. This is text of the issue our e-mail subscribers just received. Sign up on the lower right-hand side of the Talance homepage.]

Hi, Friends!

If a picture is worth a thousand words, how many words is a video worth? And how much is that video worth if it travels virally, propelled by someone other than you, and saves you effort and boosts awareness of your organization?

In short, a lot.

Many of you have figured that out already. You turn to YouTube to learn about other organizations, for tutorials and movies from your friends and colleagues. And you’ve seen that free and wide-reaching video-sharing sites not only let you tell a story through moving pictures, but they open up the conversation to your fans. This means they can sing your praises for you, and you have a chance to build a stronger relationship with them.

Mass Service AllianceWe’re so excited to be presenting on just this topic at Massachusetts Service Alliance’s 2009 Conference on Service and Volunteering on June 4 in Marlborough, Mass. Learn more and register here:

Our own Monique Cuvelier will be presenting the closing session, Using YouTube in Volunteer Programs. We hope you can come and learn a bit about engaging volunteers through video and share some of your stories. We’ll also be holding a drawing for a $300 Talance gift certificate and a copy of Jill Friedman-Fixler’s book Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow.

If you can’t make it, but you’re on Twitter, you can follow the discussion at #MCVS.

Twitter Webinar – Free

Remember that Talance is offering a 30-minute free webinar on Does Twitter Matter for Non-Profits?, Tuesday, June 23, 2009 from 2-2:30pm Eastern. Learn how you can make sense of this madly growing tool and how it applies to you.

»Register for this free webinar now!

Reader Q&A

Have a technology question? Ask it, and we’ll answer! We answer a reader question in the blog every week for the benefit of everybody. We’ll review your question before posting (don’t be shy about asking – no question is stupid!) and get back to you with a response.

»Ask a Tech Question

Blog Favorites

The most popular recent posts on Talance Friendly Web Tools Blog. Make sure you’re reading and sign up for the news feed.

Reader Question: How Do People Find Me on Twitter?
Description of a few ways people might be finding you on Twitter.

Do Your Own Social Media Survey
The best way to figure out what social media to invest in is to ask the people you’re trying to reach.

Spring Clean Your Website
How to tidy up the messiness that worked its way into your website over the winter.

Who Uses YouTube
Everybody knows it’s full of 15-year-olds lip-synching to pop songs. Right? Wrong.

Why is your synagogue using Twitter?
It’s happening ever so slowly, but more and more synagogues are beginning to experiment with Twitter. Why are you?

Make a Better Website with a User Survey
Set up a questionnaire survey to find out what your audience thinks is most important.

Every Door on Your Website Is an Entryway
One of the mistakes people often make is assuming visitors come to a website only through the homepage.

Working Your Out-of-Office Reply While You’re Away
Get a little fancy with this message and do a bit of promotion while you’re at it.

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Talance has helped clients launch scores of projects, ranging from websites to online newsletters to CRM projects. Please click here to schedule a time to talk about your next project or to request a proposal.

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Use Video for Awareness Campaigns

Tuesday, May 19th, 2009

Video is a fabulous way to spread awareness, so think about blowing the dust off your YouTube account next time you want to drum up support for one of your organization’s programs.

International Medical Corps is an organization that’s spreading awarness of the humanitarian crisis in Darfur, and it’s been tremendously successful with thousands of views and thousands of comments.

Are you planning some kind of event or have a fund drive that you can get help for by putting online?

Who Uses YouTube

Thursday, May 14th, 2009

Everybody knows YouTube is full of pimply 15-year-olds lip-synching to pop songs and babies who laugh funny. Right? Wrong.

Those people are all there, but there’s a different audience than you might think. Interestingly, the age breakdown is pretty even among all age groups. Surprisngly, the 55+ sector is a little bigger than the 18-and-unders, according to research from Nielson/NetRatings:

YouTube USage

What this means is that YouTube is relevant to all kinds of people who are interested in non-profit causes, synagogues or churches. It certainly was relevant during the last election. Your people are probably already there. Are you?

Me, Robert Pinsky and a YouTube Plea for Money

Monday, March 9th, 2009

It’s not often that yours truly gets to share the stage with anyone, much less a fancy pants like poet laureate Robert Pinsky. But here I am, helping my friends at non-profit, try to garner money through a YouTube video plea. (Look for my Oscar-worthy eye-roll.)

Watch and enjoy:

“Thirsty Koala” Lesson in Online Donations

Friday, February 20th, 2009

Nothing wrenches the heart like a dehydrated koala. I know I’ve watched the koala drinking water on the YouTube Bush Fire Tragedy Crisis video at least a dozen times since it went up.

It’s sweet and heartrending, but it’s also a great lesson by in the power of the video, the web and asking for money when you need it. This isn’t just a YouTube video. It also contains a plea from Victoria, Australia’s RSPCA for animal welfare donations and a note that international donations are welcome. It’s working. People from all over the world have given a money – sometimes just a few dollars – to help. It’s adding up to a lot more support than this koala would receive if it hadn’t starred on the web.

But it’s also a lesson in making sure your backend is capable of handling a sudden influx of support. The RSPCA servers are having trouble accepting all the donations that are coming in. If you have a cause for money (especially if it involves a desperately cute cuddly animal that drinks from a bottle while holding your hand), make sure you have a backup plan for taking donations when they’re offered.

See the video:

Top Five Social Networking Sites

Tuesday, December 23rd, 2008

I spend so much of my time on social networks that it’s hard for me to remember that not all nonprofits use them. But you should! Social networks, like those below, are an ideal way to create community, distribute information and learn from others. Plus, these are all free services, and free marketing is a nonprofit’s best friend.

So, as part of our end-of-the-year-top-five-blow-out, here are our five favorite social networking sites:

  1. Facebook: We love Facebook is the community-based Pages and Groups. But we especially encourage charitable organizations to set up a Facebook Cause. This lets you easily spread the word about important issues and lets you take donations online. (See Talance on Facebook.)
  2. MySpace: What we love about MySpace is its size. It’s the third most trafficked sites in the United States according to Alexa, so it’s a great way to make connections and send out buzz. Non-profits can use the blogs to distribute alerts and updates.
  3. Twitter: Twitter wins our hearts because it’s so fast. This microblogging site lets people follow updates without the bulk of a blog. Nonprofits are using it in great ways – such as sending out calls for blood donations. (See Talance on Twitter.)
  4. Flickr: Sharing photos seems innocuous enough, but there’s power in those images. We’ve seen church groups post compelling images of their missionary work and nonprofits post images of their events, which can create interest in future events.
  5. YouTube: If photos are powerful, videos are even more so. We love the way YouTube brings images and sounds to your network. Look the Living Darfur official music video, which has received more than 2 million views. Activist Naomi Klein has created a powerful network for her Shock Doctrine. Movies are powerful things.

STAR Opens You Tube Channel

Friday, September 12th, 2008

Very nice! Our friends at STAR (Synagogues: Transformation and Renewal) have launched a new YouTube Channel to promote their programs and to aid in their ongoing quest to educate synagogues in the powers of technology.

I believe one of the tools they use to put together their web videos is the Flip camera, which I’ve mentioned here in the past.

Check it out and click Subscribe so you can receive updates from this great organization.