Thinking of embarking on a website redesign? The smartest place to start is by asking the people who use the site what they want. Now is a perfect time to embark on a new project, while you’ve got spring cleaning on the brain. Check out our series on how to spring clean your website for a fresh start.

Here are four tests and surveys you should conduct before you launch new project.

User Needs Survey

Set up a questionnaire survey to find out what your audience thinks is most important about your website. Take their comments into consideration for your needs assessment process. What those survey questions will be largely depend on your own organization’s directives. But a question like this might help you get started.

Please rate the value of each of these features, with 1 being extremely important and 4 being extremely unimportant.

• Ability to log on to access premium material
• A blog
• Video clips that demonstrate how we work

You can request a free quick and easy survey template if you don’t feel like writing your own. Make sure to leave a comments space so people can add features they think might be valuable. This is also a good time to evaluate some of your current processes, like asking people how long it took them to receive feedback or how easy it is to make a donation or pay for an item.

Web Content Test

Having an appealing design is one thing, but having readable copy is another. (Be honest: how much jargon are you using?). The web design industry magazine A List Apart puts it this way:

Whether the purpose of your site is to convince people to do something, to buy something, or simply to inform, testing only whether they can find information or complete transactions is a missed opportunity: Is the content appropriate for the audience? Can they read and understand what you’ve written?

ALA gives helpful instructions on how to test the effectiveness of your content. Examples: try some readability software like Added Bytes, Juicy Studio, and Edit Central (or even Microsoft Word’s built-in Flesch Reading Ease check), or host a moderated reading test.

Accessibility Review

A website is only useful if everyone can use it. Paying attention to accessibility is good practice for all organizations–especially since good accessibility equals good SEO–and it’s a must if you’re a government agency. You can start with these Essential Tips for Making Websites Accessible, and then you might begin a “preliminary review.”

The W3C’s Web Accessibility Initiative provides instructions for conducting a preliminary review of your website’s accessibility. In short, they recommend selecting a representative sampling of high profile pages (e.g., the welcome page) and those with different layouts and functionality, and testing just a few of those to see how well you’re measuring up.

SEO Audit

Making your website more friendly to search engines is a large but critical undertaking. The good news is any improvement you make is a good one. Schedule a search engine optimization (SEO) audit of your website with a few key goals in mind:

• Are you using heading tags correctly?
• Do you have a sitemap?
• Is your content skimpy?

Check out the 9-Point SEO Checklist for more tips.

Hey, I get it. You’re a dedicated board member and you are invested all the way from your hair follicles to your bunions in your nonprofit organization’s mission. You want everyone to know how awesome your nonprofit is. For whatever reason, what comes naturally is to emblazon your mission statement everywhere you can: annual reports, brochures and, in a streak of misinformed enthusiasm, your website homepage.

Oh, no. No, no. You are sorely mistaken there. Your mission statement does not belong on your homepage. I would argue that thing shouldn’t be within throwing distance of your website. Your site is not a place where you need to talk about how you’re meeting your organizational vision. In fact, the words “vision,” “mission statement” and “statement of purpose” have no business anywhere on your website.

Why? Because nobody cares. I’m not trying to be mean here, there’s just no other way to say it. I guarantee the people you’re serving care more about what you’re doing for them than looking at your gobbledygook mission statement.

I’ll tell you now that no pregnant teen, no neglected pet, no activist, congregant, health worker, educator, mentor, counselor or any other type online audience member visiting a nonprofit’s website ever needs to know the mission statement. Not one!

I’m writing to you directly, dear board member, because you’re the unseen reverser of many a good decision about website homepages. I know this because in my work at a web development firm, I lead our clients through a painstaking process of identifying the most important information for the homepage. We look for something that will keep them there longer than 10 seconds. Too often a board member steps in during final approval to insist on the mission statement going front and center. So back we step.

Listen, I’m not a board member. I don’t know what goes on behind doors when choosing a mission statement. It could be a mixed martial arts battle over which words to choose (“innovation” or “enrich”? “Potential” or “realize”?). You might have bloody lips and bruises that prove your mix of bizpeak is the best. Respect, man. That’s got to be tough.

Still, though. It doesn’t change that no one cares.

So for pity’s sake, pretty please stop insisting your mission statement appears anywhere on your website homepage.

Respectfully yours,

Frustrated web developers everywhere

Or, Utilizing Effectuated Methodologies (What?)

Kyla Cromer

Guest post by: Kyla Cromer

If what I see surfing around every day is any indication, many people have a hard time writing in a clean, clear way, especially for the web. There aren’t any tricks to it, but here are some key concepts I try to use:

1. First things first. Decide what to say and make the most important points first, in case your reader gets bored or distracted and wanders off mid-read. We all do it.
2. Prepare for scanning. An oldie but goodie: use subheadings, bullets, and numbered lists when you can, in case the reader is skimming. We all do that, too. (More on why we scan.)
3. Cut ruthlessly. When reviewing a draft, imagine you’re a cranky, very impatient person – your great aunt Edna, say – and ask, “So what?” after reading each bit. If there isn’t a good answer, cut it.
4. Think small. Don’t use big words when small ones will do. They slow things down and increase the likelihood your reader will go find something better to do. “Gigantic” is more evocative than “big,” but “utilize” isn’t better than “use.”
5. Write what you know. Avoid words like “evocative” if you don’t know what they mean. There are many free dictionaries on the web.
6. Keep it basic. Skip the trendy terms and expressions, like “planful,” or “that said.” They can have more than one meaning, or be just plain wrong. Some readers will stop to ponder, be confused, or even go look it up. Keep them with you!

All of these points assume you will take time to write a draft or two. Or three. Do it! If possible, have someone else read your draft, too. If you can’t do that, take a long break – preferably overnight – and you’ll likely notice things that are unclear or unnecessary, and catch a mistake or two.

Last, notice I said, “key concepts I try to use.” Don’t drive yourself crazy – or someone writing for you – chasing perfection. One can’t effectuate that no matter what methodology is utilized.

Garbled Grammar Contest

Contest time

[Update! Congratulations to Michael, who won the drawing for a free consultation from communications consultant Kyla Cromer. The contest may be over, but you're still welcome to keep sending your favorite pet peeves. It just feels good to vent.]

Need help with your copy? You can win a free clear-writing or site-review consultation as part of Talance’s Customer Appreciation Month, courtesy of writing and online communications consultant Kyla Cromer. Just add your favorite grammar pet peeve (sentences that end in prepositions, anyone?) to the comments below, and you’ll be entered into a drawing to win.

Note: You can pick up more tips on terrible writing with our 10 Horrid Words contest, where you can win a signed copy of the excellent book Content Rules, written by Ann Handley and C.C. Chapman.

Deadline for entries is January 2, 2012. We’ll pick one winner at random from all entries on January 3, 2012 and will notify the winner via e-mail. You must leave your name and a correct e-mail address to qualify.

BY KYLA CROMER

Kyla Cromer is a writer and editor who works on projects on and off the web, uses various types of social media, blogging and web content management platforms, and offers website consulting. She also provides tech support house calls for little old ladies in her neighborhood. Reach Kyla through KylaCromer.com, Twitter @kylacromer, LinkedIn or by emailing kyla@kylacromer.com.

Customer Appreciation Month = Par-TAY!

We’re letting the deals flow through the whole month of December, because it’s Customer Appreciation Month at Talance.

Why? Oh, just because we love you. From time to time we like to come up with excuses for expressing our gratitude for your support, loyalty and general fandom.

A month of fun-days

Sounds like fun, right? Here’s what we’ve got lined up:

December 2

Garbled Grammar Contest

Tap into your inner curmudgeon and share your favorite mixed metaphor, mysterious company tagline or other language gaffe. You’ll be entered to win a free clear-writing or site-review consultation from writing and online communications consultant Kyla Cromer. (Kyla’s current favorite: “Qwest is becoming CenturyLink. Two companies, stronger connected.”)

December 9

Cutest Mug Ever and Gift Card

Share where you find design inspiration, and you’ll receive a gift card via e-mail. One lucky entrant will receive a limited edition Talance travel mug. Man, these things are cute.

December 16

Teach Beyond Your Reach Drawing

Enter to win a free copy of Robin Neidorf’s acclaimed book about e-learning Teach Beyond Your Reach: An Instructor’s Guide to Developing and Running Successful Distance Learning Classes, Workshops, Training Sessions and More. All you have to do is tell us about your favorite training activity.

December 23

Drawing for a free SEO analysis

Tell us what you plan to do to make your website more findable on the web, and pick up nine quick tips for improvement. We’ll select one entrant to win a free SEO analysis and report – a $600 value!

December 30

Frankenspeak Contest with the Content Rules team

Share the words and phrases that you’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms, and you’ll be entered to win a copy of Content Rules, by Ann Handley and C.C. Chapman. Ann is the Chief Content Officer of MarketingProfs and C.C. is the Founder of Digital Dads.

Logistics

Here’s how it’ll work. Every week we’ll publish a new special offer on the blog either from us or one of our trusty partners. And, because we appreciate future customers too, we’re making each offer available to anyone, whether they’ve worked with us before or not.

A new contest opens up every single week of December on the blog and runs for 30 days. Specific details about each offer will be posted with each post, so make sure you’re checking back for updates every week. You can also subscribe to the RSS feed (not sure what an RSS feed is?) or sign up for our Weekly Deal E-mail list so you don’t miss a thing.

Keep in the loop

Each week’s treat will debut on our blog, but we’ll send notifications also on our Twitter account and on our Facebook page to learn more. So, while you’re thinking about it:

Follow us on Twitter.

Like us on Facebook.

Sign up for our Weekly Deal E-mail list

Excited? We are too! From all of us at Talance: thank you!

[This little gem is the e-mail newsletter our subscribers just received. Want a slice of this for yourself? Sign up now.]

Digging for Website Gold

Too many people think the best content they have to offer on their websites are event listings. Sure, those are helpful, but you almost certainly have something better you’re already producing that you can use to make your website a better resource. Here are some ideas to help you dig up hidden content:

Newsletter. It may be printed, or an e-newsletter you’re sending out via a third-party service, but chances are someone has written articles that can be used somewhere on your website.

Sermons. Congregations we work with are always producing some kind of spiritual thoughts worth sharing, including sermons and prayers.

Employee reports. Most companies have regular staff meetings where employees give status reports, and many of these reports center around special events and campaigns.

E-mail. Everybody writes e-mails, and some of the stuff you send out must be applicable to the people who visit your website. Look through your sent messages for treasures.

Training. Many organizations have manuals stacked on office bookshelves that contain useful information. Translate that online, and it can be more accessible to the people who need to see it.

Think creatively about where you look for content, and your website will be a richer place.