1. Contact information – on the homepage. This includes mailng address, phone number, e-mail address and fax number.
2. Directions. This includes a map (like a Google map), parking information and public transport options. Do you provide transport services? Include info on this here too.
3. Service times. keep this up to date with candle-lighting times and special, high holy day services. In text, on the homepage.
4. Rabbi’s blog. If there are two things rabbis do well, it’s think and write. They should be blogging machines. If you’re thinking, “But I can’t get the rabbi to blog!” have him or her send you an e-mail every week with their thoughts, and you do a cut-and-paste job. Bonus points if you put the most recent blog posts on the homepage.
5. Extra blog for special projects. This is especially for long-term projects you want to inform your members of, like renovations, new programs or campaigns like Save Darfur. Yes, start a second blog for these things. That way you don’t cloud the focus of the rabbi’s blog.
6. Pictures – OF PEOPLE. If you have to show a picture of a room, make somebody stand in it. Better if multiple people are standing in it. If you can’t take pictures during services, provide arty shots of architectural highlights.
7. A calendar. Keep it up to date. Bonus points if you put the week’s events or a date-picker on the homepage.
8. A way to give. Do not be shy. Do not make it hard for people to figure out how to give. They want to help you out. Let them.
9. Calls to action. Tell your visitors what they should do when they arrive at your site. if you want donations, say, “Donate now!” If you want them to subscribe to the blog, say, “Subscribe to the blog!” If you want them to come to an event, say, “Sign up for our next event!” Get the picture?
10. A special section for potential members. Your regular Joes know what you’re all about, but your new people need special guidance. Put all the stuff they need – like directions, membership forms, rabbi’s profile – in one handy spot so they can pick it up when they come. Label it clearly, “Visitors: Click Here.”

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11. Six Really Good Ideas from Networked Non-Profits
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13. Nonprofit Tech Tips from a Wired Rabbi

The City Church

http://www.thecity.org/

The City Church has a nice website no matter how you cut it, but what I love is the Latest Message. It’s a frequently updated sermon you can listen to from the homepage of the website or download to listen on your iPod later.

Generation Church

http://generationchurch.org/

Officially, Generation Church is part of the aforementioned City Church, but what they’ve done is smart by not shoe-horning their entire congregation into a one-size-fits-all website. Instead, they launched the hyper-cool, widget-laden Generation Church site for their youth ministry while keeping a more conservative site as the flagship.

Houston NW Church

http://www.hnw.org

The Houston NW Church site is a little too cool for school, but I really like their “Find Life Here: What To Expect at HNW.” They’ve forsaken the About Us page and decided to instead create a kind of users’ guide for new visitors right on the homepage.

Stonebriar Community Church

http://www.stonebriar.org/

People read websites from left to right and from top to bottom. Stonebriar has learned the lesson well by putting the most important information in the top left corner of the page: Service Times and Location. No chance of getting lost or mixed up with this.

Kaleo

http://kaleohouston.com/

This website is ultra simple – it’s just a blog using a standard, open-source theme. But what’s good is that Kaleo is remembering that a website isn’t a phone directory listing; it’s a tool that you can use to connect with congregants. Pastor Bill is a great blogger and explores themes front and center with anyone who comes to visit. If only he’d turn on comments, it would be all the better.

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Konisburg’s call-to-action pleads, “if we Rabbis can’t change, if the community can’t change, then we will fade into history.” Even if that change is a challenge, it’s necessary. To help soothe the transition from an old-fashioned world to a brave new one, he gives loads of insight for churches and synagogues.

His posting outlines all sorts of friendly upgrades synagogues can make (which can be applied to any church and many nonprofit environments), with special emphasis on technology. A few helpful takeaways, in no particular order, which you can use as a checklist for getting your own technology policy in gear:

• Forget websites that open up to a picture of a building. Home pages should have pictures of people having fun.
• Do congregants share information online through a listserv?
• Is there a social network group so they can see which friends will be attending a program this week?
• How many congregations have free wifi in the lobby or in a meeting room so waiting parents can use their laptops while they wait for children in lessons?
• Websites must be updated weekly and have up to the minute information.
• It should be possible to sign up for a program and even pay for it online.
• You can mail notices to seniors, but young people want their messages by email.
• Adult Education classes should be recorded and placed as podcasts on the website, for those who missed, in a timely fashion. Even better, video the class and post it as a webcast.
• Rabbis, Cantors, and Educators need to use blogs and the web to stay in touch and teach modern Jews.
• Event pictures and video should be posted on the web within days if not hours.
• And why not have a section of the synagogue website for members only?

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