The first impression someone has of your website carries the most impact. As rich and useful as your website is beyond the homepage, this is still the most important page of all.
Don’t waste the opportunity to turn one-time visitors into loyal supporters. Take a minute to look at your homepage and make sure it supplies the following elements:
- An elevator pitch explaining what you do. Make sure this is SHORT – not a page-long mission statement.
- A way for people to get involved easily. You might include a link to your Facebook page, a sign-up form for your newsletter or a donate button.
- Attractive imagery. Avoid pictures of empty rooms and building fronts.
You can also look at the seven best ways to update your homepage. Make sure you’re not driving people away after you’ve worked so hard to bring them to your website.
[This article originally appeared in our 52 Web Marketing & Promotion Tips newsletter. Get a quick tip delivered to your inbox weekly. Sign up for 52 tips now.]