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First Impressions Matter Online

Talance — Thu, 14 Apr 2011 02:40:02 +0000

The first impression someone has of your website carries the most impact. As rich and useful as your website is beyond the homepage, this is still the most important page of all.

Don’t waste the opportunity to turn one-time visitors into loyal supporters. Take a minute to look at your homepage and make sure it supplies the following elements:

An elevator pitch explaining what you do. Make sure this is SHORT – not a page-long mission statement.
A way for people to get involved easily. You might include a link to your Facebook page, a sign-up form for your newsletter or a donate button.
Attractive imagery. Avoid pictures of empty rooms and building fronts.

You can also look at the seven best ways to update your homepage. Make sure you’re not driving people away after you’ve worked so hard to bring them to your website.

[This article originally appeared in our 52 Web Marketing & Promotion Tips newsletter. Get a quick tip delivered to your inbox weekly. Sign up for 52 tips now.]

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Keep, Cut or Kill: Writing for the Web Free Webinar

Talance — Wed, 04 Aug 2010 18:08:04 +0000

Scissors and friends by BOSSoNe0013, on Flickr

We’re halfway through our 10th year and still celebrating. For August, we asked you what you wanted for a freebie, and you spoke. You want a crash course on how to write for the web.

We’re taking registrations through August, so sign up now for this handy session on how to fine-tune your writing to appeal to online readers.

Keep, Cut or Kill: Writing for the Web is Sept. 2, 2010 at 2 p.m. Eastern.

Click here to register now!

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Online Course or Webinar?

Talance — Fri, 23 Jul 2010 12:06:37 +0000

You may have piles of experience presenting to live groups but are fuzzy on how to make the transition online. Particularly confusing is the difference between an online course and a webinar. While both formats let you present information to people from afar, they’re not the same, nor are they mutually exclusive.

If you’re considering opening up your training to include an online element, this matrix might help you find the best tool for the job.

Ask yourself …	Webinar	Online Course
Is it a short, one-off training best suited for an hour or less presentation?	X
Do you need to track attendees, for instance if they’re employees required to attend sexual harassment or compliance training?		X
Would attendees benefit from interactive exercises?		X
Should attendees be able to submit assignments?		X
Do you need to know who attended?	X	X
Do you need to know what material attendees looked at?		X
Would you rather not have a staff member be in attendance?		X
Do you need participants to see each other?	X
Do other participants need to see you in real time?	X
Are you converting a workbook or binder?		X
Are you looking to do a presentation for free?	X
Do you need professoinal help gearing your material for an online audience?		X
Would you like to use discussion groups, wikis or allow users to use a device?		X

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