(Make sure you don’t miss any of the good stuff coming up in 2012 – and yes, we’ve got a good year planed so far. Sign up for updates by RSS feed or by e-mail using the box to the right.)

Definitive Website Pre-Launch Checklist

Ready to launch a new site? Run through this before you flip the switch.

4 Risk Management Steps That Could Save You

Things go wrong with websites. Expect the unexpected.

Welcome to Our Website! (Except for You)

We know you’d never intentionally close your website to anyone, but without appropriate accessibility, that might be just what you’re doing.

Save Your Sanity AND Get the Logo You Love (Yes, You Can!)

You can get through an image rebranding without rehashing past mistakes or subjecting yourself to the pain of collaboration. Here’s how.

John Rochford Talks About Accessibility

John Rochford, Director of Technology at New England INDEX a project of UMass Medical School, is one of those people who takes accessibility seriously and makes websites better for everyone.

10 Ways to Be a Jackass in Online Discussions

Please apply the following rules to discussion boards, comments entries, and Facebook and Twitter postings if you wish to raise collective blood pressure.

Digesting All That Alphabet Soup

Here are a few tips on dealing with letter overload online.

20 Free Icon Sets for Non-Profits

The quickest shortcut to making your website look polished is to use icons. These pictures are nice and free.

Guest Post: Five Musts for Pictures That Pop

Morgan Ione Yeager shares some simple tricks to capture better images and using images online.

Reader Question: How Do I Get Feedback on My New Website?

A reader wants to know how to get honest feedback from her website visitors.

What Is the Coolest E-learning Video You Have Seen Online?

A few great examples.

Frankenspeak Contest with the Content Rules team

Share the words and phrases that you’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms, and you’ll be entered to win a copy of Content Rules, by Ann Handley and C.C. Chapman.

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News, Web strategy, promotion.

Be a better blogger

Here’s a nauseating mix of nonsense terms that are far too common on the web, in blogs, in e-mail newsletters, in online training or in writing in general. They’re collectively called “Frankenspeak,” according to Ann Handley and C.C. Chapman, authors of the book Content Rules. The term is described on the Content Rules book website as “convoluted text that doesn’t sound like it was spoken by a human, but instead sounds like it was created in a laboratory.”

Handley and Chapman have launched a campaign to ban these words and phrases from “marketing, sales, corporate communications, business schools, blogs and boardrooms.” Handley reveals what she considers the 10 most horrendous examples on the MarketingProfs Daily Fix Blog. Take note whether you’re a blogger or in charge of writing anything, and never use these phrases again:

1. Impactful
2. Leverage
3. Synergy
4. Revolutionary (or innovative)
5. Email blast
6. Proactive
7. Solution
8. Buy-in (or other mashed up words like mission-critical or best-of-breed)
9. Run it up the flagpole (or other ridiculous corporate-speak phrases like “eat your own dogfood” or “at the end of the day”)
10. Nazi (when not actually describing a Nazi member, i.e., “brand Nazi”)

Looking for more advice on writing better? Check out 10 Commandments of Writing for the Web and request our free Perfect Blogging Checklist.

Win a Copy of Content Rules

Contest time

[Update! Congratulations to Julie, who won the drawing for a signed copy of Content Rules by Ann Handley and C.C. Chapman. This contest may be over, but you're still welcome to keep sending examples of frankenspeak.]

Make the leap from marketing-speak to respectable publisher on the web by following the advice in Content Rules, which you can win as part of Talance’s Customer Appreciation Month festivities. We’re taking the chance to say thanks for letting us work with you on your web and e-learning design and development. Entering is easy: just tell us below in the comments your favorite example of Frankenspeak, and your name will automatically go into the hat for the book drawing.

Note: If you want even more hand-holding, you should check out our grammar gaffes contest, where we’re giving away two hours’ free communications consultation with Kyla Cromer.

Deadline for entries is Jan. 30, 2012. We’ll pick one winner at random from all entries on Jan. 31, 2012 and will notify the winner via e-mail. You must leave your name and a correct e-mail address to qualify.

© Talance for Talance Blog, 2011. | Permalink | 17 comments | Add to del.icio.us digg reddit email facebook
Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under Content, News.

You may also enjoy the following related articles:

1. Get Out the Red Pen
2. How We Love Thee, Customers
3. Choose Your E-learning Tools: Essential Dos and Don’ts

Customer Appreciation Month = Par-TAY!

We’re letting the deals flow through the whole month of December, because it’s Customer Appreciation Month at Talance.

Why? Oh, just because we love you. From time to time we like to come up with excuses for expressing our gratitude for your support, loyalty and general fandom.

A month of fun-days

Sounds like fun, right? Here’s what we’ve got lined up:

December 2

Garbled Grammar Contest

Tap into your inner curmudgeon and share your favorite mixed metaphor, mysterious company tagline or other language gaffe. You’ll be entered to win a free clear-writing or site-review consultation from writing and online communications consultant Kyla Cromer. (Kyla’s current favorite: “Qwest is becoming CenturyLink. Two companies, stronger connected.”)

December 9

Cutest Mug Ever and Gift Card

Share where you find design inspiration, and you’ll receive a gift card via e-mail. One lucky entrant will receive a limited edition Talance travel mug. Man, these things are cute.

December 16

Teach Beyond Your Reach Drawing

Enter to win a free copy of Robin Neidorf’s acclaimed book about e-learning Teach Beyond Your Reach: An Instructor’s Guide to Developing and Running Successful Distance Learning Classes, Workshops, Training Sessions and More. All you have to do is tell us about your favorite training activity.

December 23

Drawing for a free SEO analysis

Tell us what you plan to do to make your website more findable on the web, and pick up nine quick tips for improvement. We’ll select one entrant to win a free SEO analysis and report – a $600 value!

December 30

Frankenspeak Contest with the Content Rules team

Share the words and phrases that you’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms, and you’ll be entered to win a copy of Content Rules, by Ann Handley and C.C. Chapman. Ann is the Chief Content Officer of MarketingProfs and C.C. is the Founder of Digital Dads.

Logistics

Here’s how it’ll work. Every week we’ll publish a new special offer on the blog either from us or one of our trusty partners. And, because we appreciate future customers too, we’re making each offer available to anyone, whether they’ve worked with us before or not.

A new contest opens up every single week of December on the blog and runs for 30 days. Specific details about each offer will be posted with each post, so make sure you’re checking back for updates every week. You can also subscribe to the RSS feed (not sure what an RSS feed is?) or sign up for our Weekly Deal E-mail list so you don’t miss a thing.

Keep in the loop

Each week’s treat will debut on our blog, but we’ll send notifications also on our Twitter account and on our Facebook page to learn more. So, while you’re thinking about it:

Follow us on Twitter.

Like us on Facebook.

Sign up for our Weekly Deal E-mail list

Excited? We are too! From all of us at Talance: thank you!

© Talance for Talance Blog, 2011. | Permalink | 3 comments | Add to del.icio.us digg reddit email facebook
Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. Choose Your E-learning Tools: Essential Dos and Don’ts
2. 10 Horrid Words You Must Never Use (Plus, Win a Copy of Content Rules)
3. Get Out the Red Pen

Cool friend takes dork friend to the mall. Dork exits the fitting room in a preppy outfit, friend shakes head. Dork tries on a rock-and-roll outfit with sunglasses, snaps fingers. Friend pushes dork back into fitting room. Dork emerges wearing the perfect outfit, looking better than friend. Friend gives one resounding nod. Transformation complete.

What’s important in those scenes is that the makeover happens with the help of a cool friend.

You, blog reader, are our cool friend, and it’s makeover time at the Talance flagship newsletter. If you subscribe to our newsletter already, great. If not, you’re probably acquainted with it through our monthly blog summaries. You can also refresh your memory by looking through our blog archive. And if you don’t subscribe, sign up now!

So help us find the perfect mix of what you want to read and find useful by taking our newsletter survey. Bonus: if you give your e-mail address, you’ll be entered into a drawing for an Amazon gift card.

Take our newsletter survey: http://bit.ly/tmnc7H

Thanks!

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. How Do You Use Social Media?
2. 3 Ways to Get to Know Your Community
3. June Talance Newsletter: YouTube, Conference, Blog Favorites

There’s a reason we learn to read with picture books rather than novels. A picture is worth a thousand words, right? We humans are very good at gathering meanings from pictures, even better than we are at interpreting words. Images carry powerful messages to which words can only aspire. You can gather a whole story from a picture (remember Life magazine?), but it’s easy to be distracted by just about anything while reading big blocks of text.

Using well-appointed pictures on your website, online course or other online initiative will not only help you tell your story better, but it can also help your visitors hear you.

Icons are quick informative hits, like this example from Mass Mentoring Partnership.

Favicons help you find the browser page you seek.

An evocative photo can earn a donation or volunteer, such as this stirring one from the Global Animal Foundation.

Here’s a quick test to see whether you’re using imagery effectively on your website: translate it into a language you don’t understand. Google has a good tool for this. Can you tell now what your site is about? Would it make sense to someone who had no background in your industry? If the answer is no, then you must think about what visual elements will help you to communicate your message better.

This issue of the Talance newsletter is all about imagery. Read on for tips and ideas to help you create and use graphics better. Here are a few articles from our blog to get you started:

Web Design Tips for Better Images

You’re Doing It All Wrong! How to Use Pictures on a Website

What Happens If You Go Bonkers for Pictures

20 Free Icon Sets for Non-Profits

The Good, The Bad, The Logo

Do you have any interesting stories about how you’re using imagery effectively? Send us your thoughts and suggestions, and we’ll feature them in an upcoming blog post.

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. What Is the Coolest E-learning Video You Have Seen Online?
2. June Talance Newsletter: YouTube, Conference, Blog Favorites
3. What Happens If You Go Bonkers for Pictures

A Well-Balanced, Healthy Website: HealthImperatives.org

Health Imperatives, a public health agency in Brockton, Mass., knows that the healthiest clients are the ones they can reach the best. That’s why they worked with Talance to create an innovative new website that brings together their myriad programs under one domain.

The new website brings together several features designed to help guide visitors around the site, including a handy “drawer” style menu (click Programs and Services), plus a robust multi-site format that keeps the various programs, each with its own identity, looking similar. Because the site is built on Drupal, administrators from each program are able to make their own edits.

The site incorporates many features, including an online store, registration for a large online learning program, forums, search and private user areas.

Visit the site.

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. New Logo for Brockton Teen Pregnancy Prevention Program
2. Changing Medical Practices Through E-Learning
3. 10 Things Your Calendar Can Do You Probably Never Considered

The more you pay attention to images, the better your website will be. Good graphics make the difference between a webpage that attracts and one that repels. Here are a few essential graphics tips you can follow to make your whole website better:

1. Save photographic images as JPG and save illustrated images as GIF. Learn more about GIF vs. JPG.

2. Make sure your web graphics are saved as no more than 72 dpi. That’s the standard compression for the web. Anything bigger means slow loading. Learn more about optimizing images from The Comprehensive Guide to Saving Images for the Web.

3. Don’t use HTML to set the width and height. Instead, resize the picture to the appropriate dimensions. Doing otherwise will make your page load slowly and could skew the look of the picture. In other words, if you need

<img width=”200″ height=”200″ src=”boat.jpg” alt=”sailboat” />

then your image (boat.jpg) should be 200×200px rather than a scaled down 500×500px image. Just like this perfectly sized pic:

Here are more tips on web design from the Talance blog:

• Save Your Sanity AND Get the Logo You Love (Yes, You Can!)
• You’re Doing It All Wrong! How to Use Pictures on a Website
• How To Design by Committee (And Live To Talk About It)
• Make Websites Easier for Older People
• 7 Best Homepage Updates

© Talance for Talance Blog, 2011. | Permalink | No comment | Add to del.icio.us digg reddit email facebook
Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News, design.

You may also enjoy the following related articles:

1. You’re Doing It All Wrong! How to Use Pictures on a Website
2. Refer a Friend, Get $150
3. Essential Tips for Making Websites Accessible

Share the love! Refer a friend to Talance, and you’ll receive a gift certificate worth $150 for Web or print design. Use it alone as a freebie or save on something big. Not doing any website updates right now? Keep sharing the love by giving the certificate to one of your friends or colleagues.

One coupon per customer. Offer not valid with any other coupon, discount or previous purchase. Excludes consultations, fees, outstanding invoices, or websites built by anyone other than Talance.

Cash in now!

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. 9 Website Upgrades That Visitors Love
2. Make Your Website Promote Itself
3. Your Homepage Isn’t the Only Way In

HCN is helmed by Rabbi Hayim Herring, a thought leader in Jewish life who helps organizations build their own leadership. You can learn more about him on his new site, which Talance designed and built on Drupal, and his blog, built on WordPress.

He’s celebrating his launch with a special offer on his blog:

All those who comment on this week’s question will be entered into a drawing for a free consulting session!*  There will be three different levels awarded:  One three-hour session, one two-hour session, and one one-hour session.  The drawing will take place on August 17, 2011, and winners will be notified via email.  So go ahead, share your responses by commenting below and you might win!

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Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News.

You may also enjoy the following related articles:

1. Make Your Website Promote Itself
2. 10 Horrid Words You Must Never Use (Plus, Win a Copy of Content Rules)
3. The Book or Byte?

Alphabet Soup

Anyone who works in the non-profit world knows it’s lousy with acronyms (although there are plenty of for-profit violators too). It seems that every charity that has a full name in English that everyone understands, yet they insist on using an acronym that no one outside their office recognizes.

If all you are doing is distributing documents internally, by all means go nuts with your abbreviations. But if those obscure references are headed for your website, think again.

Why? Because websites are intended for the public. Nearly every one of Talance’s clients claims that the aim of their website is to reach more and more people and make their information easier to use. One of the first barriers to friendly, accessible information is to go overboard on the acronyms.

It doesn’t have to be that way, however. Here are a few tips on dealing with letter overload online:

• Spell out the acronyms on first reference (e.g., “The World Wide Web Consortium (W3C) offers useful tips on creating better websites”).
• Use the <acronym> tag. This lets users hover their cursor over each acronym to see what it stands for.
• If a descriptive term is better, always use it instead of the acronym.

Need an acronym review? Submit your site between now and August 1, 2011, and we’ll do a free survey of your website to dig up lurking acronyms. We’ll send you an acronym report so you know what to tweak.

>> Request your free acronym audit now!

Meanwhile, read more about how to make your website all-around more accessible.

© Talance for Talance Blog, 2011. | Permalink | No comment | Add to del.icio.us digg reddit email facebook
Who's linking ? Google
Want more on these topics ? Browse the archive of posts filed under News, accessibility.

You may also enjoy the following related articles:

1. What Is the Coolest E-learning Video You Have Seen Online?
2. 15 Ways to Create a Horrible Non-profit Website
3. You’re Doing It All Wrong! How to Use Pictures on a Website