July 2010

It’s true that your website should be a reflection of your organization’s goals and audience, but there are a few proven tools that we suggest again and again because they simply work. They make a more interactive website. They drive more support. They deliver information most efficiently. I happen to be right, but you don’t […]

Thou shalt break up long pieces of text with bullets, for it is easier to scan that way. Thou shalt use short sentences, even if it feels thou art using more periods than commas. Punchy maketh for better reading. Thou shalt bow down and worship thine spell checker. Honor the inverted pyramid style of writing.

If you’ve never seen the words “how to” followed by “design by committee” without words like “throw yourself out a window because you were involved in this horror show known as” in between, you may be shocked to read on. You may be one of those people who’s been trapped on a committee and all

Simply launching a website is a success in itself, but how do you know if it’s hitting the mark with your audience? It’s a crucial question to ask so you know that the time, effort and money you put into your investment is paying off. The key is to set goals before you even begin

[This little gem is the e-mail newsletter our subscribers just received. Want a slice for yourself? Sign up now.] The best websites are organized websites. Plan your pages with a content analysis before you write one word. Here’s how to start: Define your writing style. You might appear in some of the most distinguished academic