Organizations are so passive when it comes to their websites, but you want to be just the opposite. When you want something, ask for it. Otherwise you’ll never get it. Opt for active urgent language. Rather than, “Our Newsletter,” change your text to “Get our newsletter now.”

Minor change, major results.

Here are some sample calls to action you can put on your website now. Each should be a link or a button – something that will let your visitors complete the action.

1. Donate now!
2. Sign up for our newsletter
3. Take a tour
4. Sign up for free
5. Be a volunteer
6. Read the buzz
7. Register immediately
8. Try it
9. Give us feedback
10. Support us
11. Help us today

Tags: call to action, language

If you enjoyed this post, click here to subscribe to the news feed! This entry was posted on Friday, February 26th, 2010 at 1:28 pm and is filed under marketing, promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.