Brochures and Websites Don’t Mix
Pick up a magazine and try to notice what you look at. Where do your eyes go? Directly to the middle of the page? The big headline on the right-hand side? What do you do when you hold the publication: flip from the back to the front like I do?
Now go to a new website you’ve never seen before, and think about where your eyes go. If you’re paying attention, you’ll discover you do not look at the same places. You’re certainly not going to the back cover first and work your way forward.
This is because websites and print publications are designed completely differently. Occasionally a client will come to us with a design that’s been created by the company that made their brochure or put together a postcard for them. Invariably, these websites don’t work. Even when they’re beautiful, print publications are simply made for a different way of reading.
So next time you pick out a Web designer, it’s OK to suggest colors and ideas and even the look and feel of a print publication, but don’t try to reproduce it online.
Related posts:
- Every Door on Your Website Is an Entryway One of the mistakes web designers often make, especially those...
- Killer Church Websites [Update: make sure you check out this other post on...
- New Service for Killer Synagogue Websites You’re a busy person. You don’t have oodles of time,...
- Good advice on asking for a new website Entrepreneur’s Tech Forward blog has some solid advice on what...
- Refer a Friend, Get $150 Share the love! Refer a friend to Talance, and you’ll...
Tags: web design
