Most organizations will spend most of their time designing and maintaining their website’s homepage. And that’s fine. You don’t want to neglect what’s there – the majority of your website’s visitors will see this page before any other.

But thanks to the social media functionality that makes it easy to share individual pages, such as to an event you’re putting on or the bio of someone on your site, it’s increasingly likely that a visitor might use Delicious, Digg, StumbleUpon or Facebook to sneak in around the homepage.

Make sure you think of every page as a potential entry point for website visitors. This means that you may have to adapt internal pages so they make sense to a visitor. From every page, make sure a visitor

• Can access your menus
• Can easily contact you
• Knows they’re on your site – make every page harmonious with every other one

As a test, choose any page at random, and see if you can flow through your site without thinking too hard. Did you know what to do next? If not, jot down what confused you, and make sure you fix it.

You may also enjoy the following related articles:

1. Every Door on Your Website Is an Entryway
2. Top Five Usability Tools
3. 9 Website Upgrades That Visitors Love
4. How To Create a Dysfunctional Website
5. Reader Question: Is it really OK to scroll?

Tags: Usability, web design

If you enjoyed this post, click here to subscribe to the news feed! This entry was posted on Tuesday, August 11th, 2009 at 9:14 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.