Who Uses YouTube

Everybody knows YouTube is full of pimply 15-year-olds lip-synching to pop songs and babies who laugh funny. Right? Wrong.

Those people are all there, but there’s a different audience than you might think. Interestingly, the age breakdown is pretty even among all age groups. Surprisngly, the 55+ sector is a little bigger than the 18-and-unders, according to research from Nielson/NetRatings:

What this means is that YouTube is relevant to all kinds of people who are interested in non-profit causes, synagogues or churches. It certainly was relevant during the last election. Your people are probably already there. Are you?

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Tags: demographics, Video, youtube

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