March 2009

FWTB Word Watch: Ping

Recently, someone from a UK firm putting together a glossary of social media jargon asked me to contribute. The world of social media jargon is immense, but I realized I’ve been hearing the word “ping” in a sense that didn’t really make sense to me. Ping, v. This is something you send to a computer […]

FWTB Word Watch: Ping Read More »

Talance’s Massachusetts Non-profit Social Media Report Now Available

A free preview is available at: Talance’s Massachusetts Non-profit Social Media Report A few little gems: 80% consider social media important for peer-to-peer networking. By contrast 31% find social media unimportant to their business and marketing strategy. The great majority (85%) are not using social media for online giving. More respondents plan to use online

Talance’s Massachusetts Non-profit Social Media Report Now Available Read More »

Web 2.0 Time Budget

Starting a social marketing effort is certainly time-consuming. It’s important to think about how much time you’re willing and able to feed into a new 2.0 project before you start one. All those abandoned Facebook pages and blogs are sad and arguably do more harm than good. But knowing how to arrange your time budget

Web 2.0 Time Budget Read More »

Scroll to Top