People frequently ask me why it’s worth it to start some kind of social media program, such as beginning a blog, setting up a Twitter account or establishing a Facebook group. I can go through case study after case study to show why it can offer a good ROI, but I came across this useful analogy on the WebWorkerDaily blog yesterday:

You would never leave a business meeting, lunch, coffee, etc., without exchanging business cards with the other party, would you? Even if it’s a sales call that wasn’t particularly promising, you leave the card, and hope your name comes to mind when they need something down the road.

At the very least, having a social media presence makes you available. Why not show up where people are looking?

You may also enjoy the following related articles:

1. Conversations Are Not Quantifiable: Social Media ROI
2. Widget Worth
3. Talance’s Massachusetts Non-profit Social Media Report Now Available
4. How Do You Use Social Media?
5. 5 Days to Social Media Smarts: Blogs

Tags: blog, social media, social networking, twitter

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