Now That’s How You Ask for Money

If you have a second, check out Wikipedia, which is trying to earn $6m through donations. They’re asking for it in the best way, which is to put a prominent request at the top of the page, remind people how useful Wikipedia is, and tell donors how much they count on their support. All in just a few words.

A strategy any nonprofit can follow to raise funds.

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Tags: donation, fundraising, wikipedia

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