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	<title>Comments on: The Book or Byte?</title>
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	<link>http://talance.com/blog/2008/06/05/the-book-or-byte/</link>
	<description>Website and e-learning usability, accessibility, design and content tips for nonprofits</description>
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		<title>By: anonymous</title>
		<link>http://talance.com/blog/2008/06/05/the-book-or-byte/comment-page-1/#comment-1213</link>
		<dc:creator>anonymous</dc:creator>
		<pubDate>Sun, 15 Feb 2009 10:45:01 +0000</pubDate>
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		<description>Very nice information. Thanks for this.  Highly recommended.</description>
		<content:encoded><![CDATA[<p>Very nice information. Thanks for this.  Highly recommended.</p>
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		<title>By: Jeff Katz</title>
		<link>http://talance.com/blog/2008/06/05/the-book-or-byte/comment-page-1/#comment-249</link>
		<dc:creator>Jeff Katz</dc:creator>
		<pubDate>Tue, 10 Jun 2008 21:02:03 +0000</pubDate>
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		<description>Interesting topic.   Jewish organizations, as a whole, are painfully behind the technology curve.   Very few institutions are talking to people like you or other technology consulting firms to help improve both their external image as well as a communication (both in terms of websites and email marketing).  

I have a couple of takes on this.  First, I think there is some validity to Rabbi Herring&#039;s statement, but I also think it has to do with our natural (or forced) isolation mentality - &quot;why make a notice of ourselves?&quot; is not too far removed for our communities.   Why Christians are better is the flip side of us.  Christians are rooted and more comfortable in espousing and evangelizing the &quot;good book&quot;.  Using the web is a natural extension.  I am sure we could analyze and re-analyze this point - but I will leave it there.

Another reasoning is the generational gap in leadership.   More often than not, Jewish organizations are led by the &quot;gray hairs&quot; who even with the best intentions, are not able to grapple with the new and rapidly-changing technology landscape.   I have been lucky at my synagogue where I re-designed the website and implemented an email marketing program, to have lay and clergy leadership who understand the impact of the internet.  i know others who are frustrated with their shul&#039;s web presence.</description>
		<content:encoded><![CDATA[<p>Interesting topic.   Jewish organizations, as a whole, are painfully behind the technology curve.   Very few institutions are talking to people like you or other technology consulting firms to help improve both their external image as well as a communication (both in terms of websites and email marketing).  </p>
<p>I have a couple of takes on this.  First, I think there is some validity to Rabbi Herring&#8217;s statement, but I also think it has to do with our natural (or forced) isolation mentality &#8211; &#8220;why make a notice of ourselves?&#8221; is not too far removed for our communities.   Why Christians are better is the flip side of us.  Christians are rooted and more comfortable in espousing and evangelizing the &#8220;good book&#8221;.  Using the web is a natural extension.  I am sure we could analyze and re-analyze this point &#8211; but I will leave it there.</p>
<p>Another reasoning is the generational gap in leadership.   More often than not, Jewish organizations are led by the &#8220;gray hairs&#8221; who even with the best intentions, are not able to grapple with the new and rapidly-changing technology landscape.   I have been lucky at my synagogue where I re-designed the website and implemented an email marketing program, to have lay and clergy leadership who understand the impact of the internet.  i know others who are frustrated with their shul&#8217;s web presence.</p>
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