Bev Freeman over at the Boston chapter of the American Marketing Association has been working on a great series about nonprofit marketing. Check out her posts on:
Using marketing to enroll people in a significant program or initiative, increase awareness about an agency’s mission, its services, or the response to a crisis in your community, and/or raise the visibility of an organization as a basis for successful fundraising or “buy-in” (acceptance) by your constituencies.
Nonprofit Marketing – Using a Plan, Considering Social Media
Outlines the benefits of a plan, encourages you to engage in planning and helps you understand where social media may fit in.
Nonprofits—Begin to learn about the social media
Set aside time every week to learn more about the social media. Nonprofit communicators have a unique opportunity to employ any of an array of social media tools – these are low-cost (often downloadable for free) and very often effective.